Copywriter (English)
About SCRL
SCRL is a mobile-first design platform built for social media and used by millions of creators worldwide.
We're a team based in central Stockholm, working closely across functions with a shared commitment to quality, clarity, and craft.
The role
We’re looking for a Copywriter to own high-converting paid social copy for the US market. You'll be part of our Marketing Team, but your work will reach further, shaping how SCRL communicates across product, website, and brand.
In this role, you’ll combine creative instinct with performance data and experimentation to develop messaging that converts, builds trust, and earns authority.
Your day-to-day work
Writing high-performing, social-native copy like hooks, scripts, captions, UGC voiceovers, and more
Iterating on copy based on audience insights, campaign learnings, and competitive analysis
Developing messaging frameworks tailored to audience segments and campaign objectives
Partnering with creative strategists to turn insights into copy, and with designers to bring it to life
Collaborating across brand, product, and growth to sharpen how we talk about SCRL—from performance ads to product strings to employer branding
Who we think you are
Native or C2-level English, with exceptional grammar and editorial judgment
1-3 years writing performance-driven or digital marketing copy
Natural ability to write hooks that stop the scroll, paired with a genuine understanding of conversion and storytelling
Experience running A/B tests and using results to inform your next move
Comfortable writing copy across channels: paid social, web, and organic
Confident self-starter who communicates clearly, gives and receives feedback well, and works effectively across functions
Why SCRL?
We care a lot about doing things well and working with people who feel the same.
Your work will be used by millions of people worldwide
Real ownership and visible impact in a small team
One product, built with care
Self-funded, long-term focused, quality-driven team
In-person work from our Stockholm office but flexible when needed
Competitive salary, benefits and room to grow
If this sounds like the kind of place where you’d enjoy doing your best work, we’d love to hear from you.
Show us your work
When you apply, share a headline you've written that you're proud of. Tell us why, in 100 words or fewer.
- Locations
- Stockholm
Stockholm
What makes us different
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We work on our own products
We don't do work for hire. We're also completely self-funded (and profitable), giving us the freedom to work on whatever we believe the most in. -
We work on fun products
We get to combine our creativity with our interest in technology when creating products that are loved and that we can be proud of.
Workplace & culture
We’re a young and growing company, working in-person together in the heart of Stockholm. We believe working together closely and collaborating across all disciplines is key to coming up with fresh ideas and solving difficult problems. We are passionate people that care deeply about our crafts and making products that people love and appreciate. We strive to hear everyone’s voice and creative ideas, and to create an environment where we all can learn and grow professionally.
About Appostrophe
Appostrophe is a Stockholm-based developer of popular mobile applications. We develop our own products—mainly graphic design tools for iOS—and distribute them across millions of users. As a small, self-funded team, we are able to move fast and in the direction we find most promising. With multiple top-listed, fast-growing apps in our portfolio (and more to come!) we're looking to grow our team.