Social Media & UGC Specialist
Join us in building world-class creativity apps used by millions.
Appostrophe is a Stockholm-based mobile app studio making tools that help people create standout content for social media.
We’re hiring a Social Media & UGC Specialist for our flagship app SCRL, a purpose-built design app loved by millions of creatives.
Role overview
This role is for someone who’s deeply connected to creator culture, knows social media inside out, and is driven to make an impact. You’re ambitious, with a clear focus on helping SCRL grow faster and reach more creators through smart, community-led work.
You’ll be part of our in-house creative team, sourcing content from our audience for high-performing ads, growing the community, and sparking word of mouth about SCRL.
What you’ll do
- Build an engaged community around SCRL by making our social channels a source of inspiration and encouraging creators to share their work using the app.
- Lead UGC sourcing from start to finish, including outreach, coordination, contracts, and content delivery for use in ads and other channels.
- Stay on top of trends, user feedback, and creator conversations to keep content fresh and relevant.
We’re looking for
- A genuine interest in visual storytelling, photography, or design, with a strong sense of what resonates in creative communities.
- Hands-on experience creating social media content for platforms like Instagram and TikTok, with a good eye for what makes content engaging and shareable.
- Familiarity with video editing tools like CapCut or Adobe Premiere Pro, or a willingness to learn.
- Strong communication skills in English, both written and spoken, with the ability to adapt tone for different formats and audiences.
- A creative and curious mindset. You stay ahead of trends, love experimenting, and bring ideas grounded in insight.
- Excellent organizational skills and attention to detail. You are comfortable managing multiple timelines, creators, and content pieces at once.
Bonus points if you…
- Have a background in digital media, motion design, or visual communication.
Why join us
- Make a real impact. Your work will reach millions of users.
- Enjoy a startup environment with fast decisions, real ownership, and close collaboration across the team.
- Work with a supportive, experienced marketing team that values creativity, collaboration, and great execution.
- Be part of a profitable startup with a long-term vision.
- Enjoy a great office and team culture in central Stockholm.
- Receive a competitive salary and benefits package.
- Locations
- Stockholm

Stockholm
What makes us different
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We work on our own products
We don't do work for hire. We're also completely self-funded (and profitable), giving us the freedom to work on whatever we believe the most in. -
We work on multiple products
We don't stand and fall with one idea. Instead, we operate multiple apps in the photo editing space, and constantly experiment with new, related concepts. -
We work on fun products
We get to combine our creativity with our interest in technology when creating products that are loved and that we can be proud of.
Workplace & culture
We’re a young and growing company, working in-person together in the heart of Stockholm. We believe working together closely and collaborating across all disciplines is key to coming up with fresh ideas and solving difficult problems. We are passionate people that care deeply about our crafts and making products that people love and appreciate. We strive to hear everyone’s voice and creative ideas, and to create an environment where we all can learn and grow professionally.
About Appostrophe
Appostrophe is a Stockholm-based developer of popular mobile applications. We develop our own products—mainly graphic design tools for iOS—and distribute them across millions of users. As a small, self-funded team, we are able to move fast and in the direction we find most promising. With multiple top-listed, fast-growing apps in our portfolio (and more to come!) we're looking to grow our team.
Social Media & UGC Specialist
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