Performance Marketer (Asia Focus)
Join us in marketing world-class creativity apps used by millions of people.
Appostrophe is a mobile app development company creating easy-to-use design tools that unlock people's creativity. Our portfolio consists of top-listed apps such as SCRL, Text Art, and Add Text that are used and loved by millions of people worldwide.
We’re a focused and ambitious team in central Stockholm, built on collaboration and transparency. We’re looking for a Performance Marketer who shares our passion for design, storytelling, and empowering creators to help shape the future of SCRL.
Role Overview
We’re looking for a Performance Marketer to lead and scale our localized marketing efforts across key Asian markets. This role is for someone who thrives on solving problems by any means necessary. Whether it’s hands-on creative work, managing localization, coordinating creators, or rethinking our media buying strategy.
You’ll focus on our key Asian markets: Japan, Singapore, South Korea, and Indonesia, and work cross-functionally with designers, translators, and creators to drive growth.
What you will do
- Take ownership of our performance pipeline across key Asian markets. Identify what’s holding back growth and fix it, whether that means improving localization, sourcing creators, or changing how we test ads.
- Build and execute solutions. This could include ordering new creatives, localizing existing ones, reworking media buying setups, or introducing new testing processes.
- Collaborate with designers, translators, and creators to make high-performing, culturally relevant ad content that works in each local market.
- Get hands-on when needed. Edit videos in tools like CapCut or After Effects, coordinate shoots with creators, or manage uploads to Meta.
- Analyze performance data and use those insights to refine both creative and strategy.
- Stay close to digital trends, cultural shifts, and platform behavior across markets like Japan, Singapore, South Korea, and Indonesia to guide future initiatives.
You Should Have
- 2+ years in a performance marketing role, ideally in a fast-paced, creative-led environment.
- A generalist mindset: you’re comfortable editing videos, talking to creators, uploading to Meta, and pulling performance data.
- Hands-on experience producing and localizing creative for digital ads, including video editing in CapCut or After Effects.
- Experience collaborating with creators and influencers to deliver culturally relevant content.
- Familiarity with Meta Ads Manager and performance testing workflows.
- Fluency in English.
Nice-to-Have:
- Familiar with AI tools for content creation and localization, like Elevenlabs, Heygen, etc.
- Proficiency in one of the following languages: Japanese or Korean.
What We Offer
- Opportunities for creative freedom and innovation.
- Direct impact on SCRL’s growth.
- Work with talented colleagues at our central Stockholm office.
- Competitive salary.
Ready to Join Us?
We believe creativity should be accessible to everyone, and we’re excited for you to help bring this vision to life across Asia.
Ready to shape the future of creativity? Apply now!
- Locations
- Stockholm
Colleagues
Stockholm
What makes us different
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We work on our own products
We don't do work for hire. We're also completely self-funded (and profitable), giving us the freedom to work on whatever we believe the most in. -
We work on multiple products
We don't stand and fall with one idea. Instead, we operate multiple apps in the photo editing space, and constantly experiment with new, related concepts. -
We work on fun products
We get to combine our creativity with our interest in technology when creating products that are loved and that we can be proud of.
Workplace & culture
We’re a young and growing company, working in-person together in the heart of Stockholm. We believe working together closely and collaborating across all disciplines is key to coming up with fresh ideas and solving difficult problems. We are passionate people that care deeply about our crafts and making products that people love and appreciate. We strive to hear everyone’s voice and creative ideas, and to create an environment where we all can learn and grow professionally.
About Appostrophe
Appostrophe is a Stockholm-based developer of popular mobile applications. We develop our own products—mainly graphic design tools for iOS—and distribute them across millions of users. As a small, self-funded team, we are able to move fast and in the direction we find most promising. With multiple top-listed, fast-growing apps in our portfolio (and more to come!) we're looking to grow our team.
Performance Marketer (Asia Focus)
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